Last summer we announced a new documentary “Firing Steve Jobs”. The crowdfunding campaign was closed after just a couple of weeks: we received a lot of comments, ideas, and suggestions about this story.  What we’ve understood is that a story so focused on that particular moment was too limited. So we’ve taken a step backward, stopped the campaign, and re-think the whole project.
The core of this documentary is the incredible, heartbreaking series of interviews we shot with John Sculley, Mike Markkula, Steve Wozniak, Andy Hertzfeld (and many more!).
They talk about Steve Jobs in a way that we’ve never heard before.  We know that there are a lot of movies and documentaries about him, but we also know that no one can tell this story in such a deep, emotional and addictive way.
So we’ve written a new script, shot some new material, and decided to start again with this project.
The new documentary is titled “Steve Jobs’ Choices” and will tell the human side of some of the hardest and toughest decisions of his professional career.